A new crackdown on vape marketing would prevent the 'unacceptable' targeting of children and teens, Rishi Sunak said. Read more:
The plans have been welcomed by the UK Vaping Industry Association, which said it had been calling for a clampdown for over a year.
Brightly coloured disposable vapes, which are available in a variety of flavours, are the most popular product among teens and most are bought from corner shops. Announcing the new set of measures aimed at limiting under-age vaping, he said he was "deeply concerned" about an increase in children vaping and was "shocked by reports of illicit vapes containing lead getting into the hands of schoolchildren".
Linda Bauld, professor of public health at Edinburgh University, said vaping was far less harmful than smoking for children but the longer terms risks were not full understood. And a resource pack for schools on vaping is being developed, which will be rolled out online in July.
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