Vancouver\u002Dheadquartered brand uses first design as jumping off point for vintage\u002Dinspired Archive collection.
Inspired by a vintage 19th century men’s chemise discovered in Spitalfields Market while living in London, England, the Central Saint Martins-trained designer was intrigued by the idea of elevating sleep style with creations that were modest, minimalist and well-made.
Using the vintage menswear design as a starting point, Suhner Isenberg returned home to Vancouver and got to work creating a small lineup of shirts, then produced in Mexico, that she sold through a friend’s flower shop in the MacKenzie Heights neighbourhood.Inspired by the interest from shoppers, Suhner Isenberg decided to focus her efforts on building the brand, finding a manufacturer in Canada so she could keep an eye on production and eventually hiring a wholesale agent in 2014.
While the founder and designer willingly uses the word “luxury” to describe the designs, she stresses the fact that The Sleep Shirt pieces are designed to be slept — and lived — in, and are made to last a long time. “We realized people were doing it because they told us,” Suhner Isenberg says of customers driving the move into a more expansive product range.The Sleep Shirt collection has steadily expanded throughout the years, offering a selection of “classic, luxury sleepwear” that includes nightgowns, slip dresses, short sets and more, along with vacation-ready resort pieces.
While some might imagine an anniversary collection titled “Archive” would be comprised of pieces from previous The Sleep Shirt releases, the collection takes a different direction, drawing inspiration from Suhner Isenberg’s first fortuitous foray into design inspiration with vintage sleep styles.Article content
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