Reddit Data DAO, or r/datadao, reward users for contributing their Reddit data and lets users vote on what to do with the collective data.
Vana, a San Francisco-based startup letting users control their personal data, launched a data decentralized autonomous organization for the social media platform Reddit.
The DAO offers an alternative to Reddit negotiating a deal with AI firms to sell user data, which could net Reddit $60 million annually. In the coming years, Reddit could make over $200 million in revenue from selling user data to third parties to train AI models, Wired reports. Users incorporate their Reddit account and personal data onto the DAO. The DAO then gives the user rewards for uploading their personal data and Reddit Karma, or a community point system reflecting someone's reputation on Reddit. Users can claim their points in a crypto wallet. "The more you contribute, the greater your share of the karma points," the DAO added.
"Major internet platforms often hoard information and content generated by users, and are building the next big technological wave with that data — without the permission of users," Kazlauskas said. "At Vana, we believe users should have control over their data and ownership in the models they help create."
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