Van Cleef & Arpels tasked French Artist Alexandre Benjamin Navet to create the 'Spring Is Blooming' installation at Rockefeller Center for the first three weeks of May.
EXCLUSIVE: Valentino to Unveil L’Atelier Sonore, Immersive Sonic Experience in Madison Avenue BoutiqueOnce again spring has sprung for Van Cleef & Arpels and Rockefeller Center. The jeweler tasked French Artist Alexandre Benjamin Navet with creating the “Spring Is Blooming” installation at the,” explained Helen King, president and chief executive officer of Van Cleef & Arpels Americas via a release.
“It is a chance for us to bring perhaps our most significant, long-standing inspirational themes of florals and nature to the public. We are thrilled to have planted this ‘Blooming’ artistry by our dear friend Alexandre Benjamin Navet at Rockefeller Center. We take enormous pride in this beautiful opportunity to enchant our neighbors, visitors and friends in the spirit of renewal, optimism and love of city and culture this May.”EXCLUSIVE: Valentino to Unveil L'Atelier Sonore, Immersive Sonic Experience in Madison Avenue Boutique The maison first collaborated with Navet, a multidisciplinary artist, in 2020 to adorn multiple boutique facades with his work and commissioned him in 2022 and 2024 for Van Cleef & Arpels floral celebrations in Midtown Manhattan. The 2025 edition sees him reimagine the Art Deco space into a colorful French garden with interactive elements and a sketch-like design to welcome the season for locals and visitors alike. Navet’s inspiration? A kind of poetic daydream, he told WWD. “We imagined a place where visitors could look up and be amazed by a blossoming canopy, like taking a deep breath in the heart of nature. I hope people feel invited to slow down, to see familiar spaces differently — maybe take a moment to read a book, snap a photo, chat with a friend, or play with their kids near an imaginary fountain.”Tasked with reinventing this project for the past few years, the artist said each chapter is a chance to explore a fresh facet of this ongoing dialogue. “We always begin with original artworks — that’s our foundation. This year, I experimented with watercolor and colored pencil sketches.” From there, he collaborates closely with Van Cleef & Arpels to translate that vision into window displays, façades and installations. “Together, we crafted a new palette just for this season: mossy and vivid greens, sunny yellow, soft purples, sky blue and cherry blossom pink — colors that bring spring to life in our own poetic way.”For the first three weekends in the month of May, Van Cleef & Arpels engages the public with a variety of programming highlighted by cultural partners of the maison and activities designed for families and visitors of all ages. Dance performances, children’s storybook readings, painting, poetry readings and photography vignettes will be animated from 11 a.m. to 4 p.m. Spring-themed surprises await guests during open hours. At night, the installations illuminate, with the seasonal motif of the facade mirrored at the maison’s“Honestly, I never imagined I’d one day create an installation at Rockefeller Center — it really feels like a dream the maison made possible, with so much generosity and high expectations,” Navet said. “Over the years, we’ve gotten to know each other really well, and that trust opens the door to bigger, more inspiring conversations. Nature is a constant source of inspiration for me — it’s always changing, always coming back to life, especially in spring.”Audrey Hepburn’s Wedding Dresses: From Classic, Tea-Length White Dress To Blush Pink Minidress. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the GoogleWWD and Women's Wear Daily are part of Penske Media Corporation. © 2025 Fairchild Publishing, LLC. All Rights Reserved.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Van Cleef & Arpels Put London Under a Spell of DanceSerge Laurent, Van Cleef & Arpels’ dance and culture program director curated an eclectic dance festival.
Read more »
Inside ‘Cosmic Splendor: Jewelry From the Collections of Van Cleef & Arpels’ at the American Natural History MuseumInside Van Cleef & Arpels AMNH museum exhibition 'Cosmic Splendor' with jewelry inspired by the cosmos.
Read more »
Inside Cosmic Splendor: Jewelry from the Collections of Van Cleef & Arpels at the American Natural History MuseumPhotos of 'Cosmic Splendor: Jewelry from the Collections of Van Cleef & Arpels' at the American Natural History Museum.
Read more »
At the Museum of Natural History, Van Cleef & Arpels Jewels Go to Space‘Cosmic Splendor,’ on view in NYC, features dazzling pieces from the brand's Sous les Étoiles high jewelry collection.
Read more »
Van Cleef & Arpels Launches Rockefeller Center InstallationVan Cleef & Arpels’s annual Spring Is Blooming installation is now on display and available to the public at Rockefeller Center. The initiative also features activation and daily programming throughout the month. Here, what to know before you visit.
Read more »
Van Cleef & Arpels debuts seasonal boutique in CapriRemaining in operation through the fall, the pop-up boutique has become the maison’s fourth active Italian outpost.
Read more »