'It also means we don't need to do anything over-the-top.'
Domino's CEO Russel Weiner criticized value menu deals offered by competitors during an interview, telling the outlet that one of his biggest issues with the offerings was the size of the products. A majority of fast-food chains have followed McDonald's in launching value meal deals. Prior to doing so, McDonald's had faced heavy criticism across social media after receipts of abnormally-priced menu items went viral.
“It’s like ‘hey, the rest of our menu is expensive, but you can get this one thing you may or may not like cheaper,’” Weiner told Business Insider. "If you want a big sandwich and you end up getting a little sandwich cheaper, you're not happy." Weiner touted Domino's $6.99 "Mix and Match" deal, which cost $5.99 since 2009 until a price increase was implemented in 2022. The deal allows customers to purchase any two items, including any pizza or cheesy bread. When speaking to Business Insider, Weiner said the deal means that "people never have to doubt what they're going to see when they come to Domino's."
"It also means we don't need to do anything over-the-top," Weiner told the outlet, going on to say that it included offers that "actually may not even be what people want."The New York PostWeiner told the outlet that Domino's hadn't hiked its prices as much as competitors had over the last few years, which he said meant there was little need to implement deeper discounts.
According to Business Insider, Domino's reported in its second-quarter earnings report last week that the number of orders across all income groups had risen. The company attributed that success to Domino's providing discounts on a wider menu, rather than marking down a few items.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Domino's CEO rips fast-food rivals' value meals: 'Not valuable'Russell Weiner, CEO of the Michigan-based pizza chain, said value meals such as those offered by McDonald’s weren’t all they were cracked up to be.
Read more »
How a 'social good' firm is defined can impact its value creation and value capitalVentures that pursue both commercial and social value creation have grown in popularity in recent years, but a study published in the Strategic Entrepreneurship Journal better defines four distinct types of social ventures.
Read more »
Activist Starboard took a stake in Match. Here are steps the investor may take to help lift sharesStarboard Value’s plan to boost shareholder value at Match is thoughtful and complex.
Read more »
Activist Starboard took a stake in Match. Here are steps the investor may take to help lift sharesStarboard Value’s plan to boost shareholder value at Match is thoughtful and complex.
Read more »
Domino's Pizza CEO talks weakness in its international businessIn a Monday interview with CNBC’s Jim Cramer, Domino’s Pizza CEO Russell Weiner discussed weakened guidance the company gave for its international…
Read more »
Domino's Pizza CEO talks weakness in international franchiseeIn a Monday interview with CNBC's Jim Cramer, Domino's Pizza CEO Russell Weiner discussed weakened guidance the company gave last week for its international business.
Read more »