Valentino trashed for 'tacky' and 'lazy' AI ad: Fashionistas accuse luxe couture brand of choosing 'efficiency over artistry'

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Valentino trashed for 'tacky' and 'lazy' AI ad: Fashionistas accuse luxe couture brand of choosing 'efficiency over artistry'
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Today's Video Headlines: 12/03/25

Valentino is being slammed after unveiling an advertisement featuring Artificial Intelligence , with trendsetters trashing the release as “cheap” and “tacky.” One mind-bending video, created by a “multi-disciplinary artist” known as Total Emotional Awareness, shows a “surreal encounter” between models who appear to climb out of the designer handbag.

Army vet, 88, reveals he works at supermarket after losing pension — internet rallies to raise over $1M 'Ozempic body' trend is pushing celebrity role models to shrink before our eyes — but it's not 'shaming' to call it what it is: shocking“AI does not match luxury and craftmanship,” another hater chimed in.Others described it as a “cheap, tacky AI mess, while another couture connoisseur opined: “Advertising campaigns are an opportunity to put talented creatives centre stage. AI in this instance is lazy at best.”The negative response to the ad from Valentino suggests that people still see AI content as “less valuable” than content created by humans, Dr. Rebecca Swift, senior vice president of creative at Getty Images, “While people are excited by AI-generated content for personal use, they hold brands to a higher standard, especially expensive brands,” she explained. “Even full transparency about AI use wasn’t enough to win them over.”Anne-Liese Prem, head of cultural insights & trends at creative digital agency Loop, added that the issue isn’t necessarily the use of AI itself, but rather “the perception of what the technology replaces.” “When AI enters the visual identity of a brand, people worry that the brand is choosing efficiency over artistry,” she told the BBC. “Even if the execution is creative, audiences often read it as cost-saving disguised as innovation.” Prem said that Valentino had “the right instinct” to be straightforward about using AI, but the response to it revealed “a deeper cultural tension.” “Without a strong emotional idea behind it, generative AI can make luxury feel less human at a moment when people want human presence more than ever,” she said.Army vet, 88, reveals he works at supermarket after losing pension — internet rallies to raise over $1MNBA star abruptly sent home by team in middle of night in shock divorceOlivia Nuzzi compares RFK Jr. to ‘Rocky,’ gives him fashion advice in private note released by her ex The Hollywood Reporter Women In Entertainment 2025 red carpet: Jennifer Lopez, Dakota Johnson and more HBO Max’s New ‘Mad Men’ 4K Remaster Is A Sloppy Disaster That Mistakenly Includes Shots Of Crew Members Operating A Vomit Machine

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