.MaisonValentino is redesigning its positioning and going fur-free starting in 2022.
At the same time, the Rome-based couture house said Tuesday evening it plans to focus on its signature line and to terminate its younger Red Valentino collection starting in 2024.
The Milan-based Valentino Polar fur company, which has been fully owned by Valentino since 2018, will cease production at the end of 2021. The latest collection to include fur will be the fall 2021-22 season. The last Red Valentino collection, first launched in 2003, includes clothing and accessories and will be for fall 2023-24. It was produced in-house. Many designer labels have been streamlining their collections, from Giorgio Armani and Ralph Lauren to Burberry and Versace, bringing clarity to brand messaging and often helping to raise their positioning.
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