.MaisonValentino 's latest sustainable-minded initiative attempts to combat air travels’ carbon footprint and promote eco-friendly practices when it comes to business trips.
“We are pleased to join forces with Air France and KLM in this important initiative supporting the SAF program, whose green transition objectives we entirely share and support. As a brand, we are proud to share our collective voice to promote positive change,” said Valentino’s chief executive officer Jacopo Venturini.
The two airline companies first adopted alternatives to fossil fuel in 2011, reducing emissions by 80 percent. Pledging to cut down their CO2 emissions per passenger per kilometer by 50 percent compared to 2005 and to achieve the zero carbon emissions’ milestone in 2050, they are also progressively renewing their fleets.
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