Plenty of Americans will show loved ones their appreciation on Valentine’s Day with candy, flowers, cards and other gifts, a boon for the sectors behind those popular tokens of affection.
Valentine’s Day, celebrated Feb. 14 each year, is just under a week away, meaning many partaking in the holiday are likely finalizing their plans and readying presents for the special day. It falls on a Friday this year. While celebrants most often shop for significant others and family members for Valentine’s Day, Americans are also looking to treat others like friends, colleagues and pets. For the upcoming Feb. 14 holiday, 32% of U.S.
Some often-gifted types of flowers on Valentine’s Day include roses, lilies, tulips, gerbera daisies, hydrangea and orchids, according to the Society of American Florists. 1-800-Flowers CEO James McCann said in the company’s second-quarter earnings call in late January that flowers "becomes a more dominant of our business during this quarter and next with Valentine’s Day, Easter, Mother’s Day, Father’s Day.
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