Vail Resorts blamed 'extreme weather' and airline cancellations, but it's evident the post-pandemic surge in visits is returning to more normal levels.
The trend also runs counter to the average 13% increase in traffic at all 37 of its North American resorts., pledged to cap daily lift ticket sales after last year's debacle, but the company hasn't needed to invoke the policy yet this season in Colorado.The mountains featured on the rival
, including Steamboat, Winter Park, Arapahoe Basin and Copper, are anecdotally seeing quickly filled parking lots and longer lift lines.Their owners, Alterra and Powdr, don't report skier visit numbers like Vail, a publicly traded company. Vail disclosed a 4% decline in pass renewals this year, which was expected.
Traffic counts through the Eisenhower Tunnel and mountain town airports are about even with last season.The diminished crowds are certainly visible at Vail and Beaver Creek this season, and even a recent 12-inch powder Saturday didn't overwhelm the lifts if you knew where to go. Beyond the numbers, the resorts have improved their crowd management, added high-speed lifts and opened more terrain to spread out skiers and riders.
Don't expect it to last. Even Vail Resorts is projecting traffic increases as the unusually cold winter fades later in the season.
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