Tixr has been selected to handle all ticketing at VAI Resort's amphitheater and nightclub outside Phoenix in Glendale, Ariz.
VAI Resort, metro Phoenix’s new $1 billion hotel, culinary and live entertainment destination opening later this year, has partnered with Tixr, the privately-held primary ticketing and live event company. Tixr will exclusively ticket events and experiences for the property’s amphitheater, poolside area and nightclub.
The $50 million, 11,000-capacity VAI Amphitheater in Glendale anchors the 60-acre property with 1,100 guest rooms offering a number of views of the concert venue. From hotel room balconies, to sky boxes, VIP booths and high-end reserved seats, the property offers a number of unique vantage points to see performances. The property will also feature a dayclub, as well as regular programming at its nightclub, with Tixr powering all live event commerce.
Tixr powers more than 500 live entertainment brands in 40 countries. The Los Angeles-based company said that since its inception, it has processed nearly $2 billion in transactions through its unified commerce platform, designed for sales beyond admission tickets. The beach-style resort is located near State Farm Stadium — home of the NFL’s Arizona Cardinals — and a soon-to-be completed theme park from Mattel — VAI is set to open in 2025. In February, hotel officials announced they had iHow Shaboozey Took an ‘Old-Timey’ Yet ‘Modern’ Hit to No. 1: A Sonic Analysis of ‘A Bar Song ’
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