Beyond the tourist experience and local delights lies a new sustainability initiative that trickles down into everything at the Waterfront. The V&A's environmentally conscious campaign, Our Better Nature, is a testament to its commitment to creating a more sustainable future for Cape Town and the planet.
The V&A Waterfront is a beloved Cape Town landmark, known for its stunning harbour views, vibrant shops and delectable restaurants.
Beyond the tourist experience and local delights lies a new sustainability initiative that trickles down into everything at the Waterfront. The V&A’s environmentally conscious campaign, Our Better Nature, is a testament to its commitment to creating a more sustainable future for Cape Town and the planet.Our Better Nature is not just a slogan; it’s a call to action to join a journey to do better.
Our Better Nature empowers individuals and businesses to work together to make a difference because, as its tagline encourages us, ‘when we act from our better nature, nature gets better’. Through a wide variety of resources, events and educational programmes, Our Better Nature is making sustainability accessible and engaging for everyone. Through these initiatives, we also celebrate the ways in which nature connects and sustains us.Our Better Nature offers you so many ways to learn about sustainability and implement changes in your own life.
The V&A Waterfront’s Our Better Nature campaign is a great example of how businesses can take action to promote sustainability. It starts by looking within, to our very nature, because that’s where real change begins.
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