Crumbl Cookies is suing smaller competitors Crave and Dirty Dough, claiming their brands and packaging are too similar to Crumbl's.
, a big SUV pulls up next to a kids' lemonade stand. A group of men jump out, telling the kids to"shut down the entire operation." A young girl replies,"Are you crazy, why?" To which he responds,"Cause you're selling cookies – that's our thing."
He added:"Just imagine pizza companies doing to each other, right? Like sending pictures of a pepperoni pizza, putting them in a lawsuit, and say 'Look, your pepperoni pizza looks mightly similar to mine'.""Our branding is black and gold. [Crumbl's is] pink and black. Their logo is … a chef wearing a hat. Ours is two overlapping cookies," English said."I don't really see any confusion at all. I think most people can tell us apart just fine.
"They don't want us to do rotating flavors," Bennett said."Because I mean, you know, they invented that – the ability to rotate and have it for a limited time offer – apparently Crumbl invented it five years ago."
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