When Utah’s gymnastics team takes the floor, it represents some of the best talent in collegiate gymnastics. They also represent some of the best paid.
Ever since the NCAA changed its ruling in July of 2021 to allow athletes to profit from their name, image and likeness , college athletes have been cashing in, especially gymnasts.
Before the NIL ruling, elite gymnasts had to decide if they wanted to keep their amateur status and compete at the collegiate level, or go pro and enjoy the monetary benefits of sponsorships.“You always dreaded that phone call of hearing they were looking at this agent or this agent,” Farden said. “Now they get their cake and eat it, too.”
The NIL ruling is new enough that it is hard to peg the exact impact it is having on college athletics since schools don’t always divulge their athletes’ deals. Utah’s gymnasts are faring well in part due to the presence of the Who Rocks the House collective, which helps connect Utah fans to the gymnasts through community events.
“We know how to bring people in and use social media,” she said. “Sometimes there are things that you can’t send an email for because it won’t reach people in the same way.” Farden has taken some measures to help his team navigate the NIL world, such as cautioning them to not put anything on their social media platforms they wouldn’t want their grandmother to see. The team also attended a seminar on how tax codes work.
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