The Crimson Collective, an NIL collective geared specifically toward Utah_Football, launched Friday. The group’s board of directors includes Utah luminaries from the football program (Eric Weddle, Kevin Dyson, Alex Smith).
Utah head coach Kyle Whittingham fields questions during media day ahead of the Rose Bowl NCAA college football game against Penn State Saturday, Dec. 31, 2022, in Pasadena, Calif.The way Kyle Whittingham sees it, recruiting is the most important facet of winning in college football — and the University of Utah football coach believes that a program’s name, image, and likeness resources look are the biggest advantage or disadvantage in recruiting right now.
This one has powerful backing behind it, most notably from Garff and Monfort, but the group’s board of directors also includes Utah luminaries from the football program , as well as outside the sports realm. Collectives, often with big money and big backing behind them, have become the norm across the Power Five landscape. Utah has now joined that club in an effort to continue what it has done a lot of in the very recent past, win, not to mention challenge for the Pac-12 championship on an annual basis.
The Crimson Collective represents the third sport-specific collective at the University of Utah, joining, and the men’s basketball team’s Running Hoops Collective.
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