Alex Cabrero is an Emmy award-winning journalist and reporter for KSL-TV since 2004. He covers various topics and events but particularly enjoys sharing stories that show what's good in the world.
SALT LAKE CITY — In a moment inside the Salt Lake City International Airport last week, a crowd gathered to witness the unveiling of the Utah 2034 Olympic and Paralympic branding and logo. Cheers echoed in the airport foyer.
Online, however, the reaction was different.Images of the logo quickly spread across social media and message boards, where many people voiced frustration, confusion or flat-out distaste for the branding.Many comments said the wordmark, or font, of the logo was difficult to read. The Utah 2034 logo was unveiled last week to mixed reaction. Others felt it didn't represent the feeling of the Olympics.Many questioned the look of the logo.But according to Molly Mazzolini, the creative designer behind the Utah 2034 branding, there is more meaning in the design than many people might notice at first."Designing a logo is, it's so much more than a logo," Mazzolini said. "You want to ensure that there is meaning with a design, and you are representing so many voices."She said she has seen plenty of online comments, both critical and supportive, and knew going with what she called a "bold design" often brings out strong opinions."When you launch something as big and creative as this, it is open to people's opinions. So, you see the subjective side of what people initially think, and what we have found is that the more you know about the meaning of the design, the more you connect with it," she said.There is a lot of meaning within the Utah 2034 logo.According to Mazzolini, she and her team spent a lot of time trying to unify and represent as many parts of Utah as possible: The "A" in "Utah" is shaped after Delicate Arch, one of the state's most recognizable landmarks. The curve inside the zero draws from petroglyph and pictograph designs found throughout Utah's ancient rock art. The angle in the "4" is inspired by a bend in a mountain road, a nod to Utah's canyons and outdoor recreation. The "3" is meant to represent Reflection Canyon, a popular spot on Lake Powell. The stacking and spacing of the Utah 2034 logo itself is drawn from the grid system many Utah cities and towns use. The “A” in the “Utah 2034” logo is shaped after Delicate Arch, located in Moab. However, many comments online argued that if you have to explain a logo, it might not hit the mark."As a creative professional, it's important to take note of the subject
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