Users will decide what Threads becomes, not Zuckerberg
, as a “friendly” refuge for public discourse online, framing it in sharp distinction to the more adversarial Twitter which is owned by billionaire Elon Musk.
The Facebook and Instagram owner also has been actively embracing an algorithmic approach to serving up content, which gives it greater control over the type of fare that does well as it tries to steer more towards entertainment and away from news. Asked to explain why it was taking a different approach to misinformation on Threads, Meta declined to answer.
Conservative personalities, including the son of former US President Donald Trump, complained of censorship after labels appeared warning would-be followers that they had posted false information. Another Meta spokesman said those labels were an error. Still, researchers specialising in online media said the devil would be in the details of how Meta approaches those interactions.
“With federation, the metadata that big platforms use to tie accounts to a single actor or detect abusive behaviour at scale aren’t available,” said Stamos. “This is going to make stopping spammers, troll farms and economically driven abusers much harder.”
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