USC’s top 2023 football recruit, Malachi Nelson, announces his first NIL deal with a major hospitality and restaurant company in the Los Angeles area.
, a major hospitality and restaurant company with 13 restaurants and nightlife venues in the Los Angeles area, including SLAB, a popular barbecue and smoked meats spot that Nelson said ranks among his family’s favorites.“A lot of people, they just see money and they take it,” Nelson said. “That’s not where my head is at. I want to take deals that align with my beliefs and what I think and what I like.
“It’s just about him making SLAB a part of his life,” said John Terzian, co-founder of The h.wood Group. Now he considers himself a diehard fan — one who suddenly has an actual vested interest in the Trojans’ future quarterback.In many states, such an arrangement still isn’t permitted for high school athletes. California is one of 10 that allow them to profit off their name, image and likeness. Last December, four-star Pittsburg High passer Jaden Rashada became the first known football player to take advantage when he inked a four-figure deal with a football recruiting app.
It’s quite the start to a portfolio for a quarterback who has yet to begin his senior year of high school.
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