“It was inevitable,” one professor of television studies said. “I knew it had to happen, but I didn't know it would happen as quickly as it did.”
and Hulu outpacing broadcast and cable television networks in July for the first month ever.
"It was inevitable," said David Bianculli, professor of television studies at Rowan University and critic on NPR's "Fresh Air." "I knew it had to happen, but I didn't know it would happen as quickly as it did."Streaming's audience share in July was up 23% compared to July 2021, Nielsen said. Broadcast television's share was down 10% and cable down 9%.
With pandemic-related pauses in shooting schedules now largely over, the streamers have a backlog of fresh material, Fuhrer said. "The networks have collectively decided not only that streaming is the future, but they can't wait to get there as fast as they can," Bianculli said. "They're not doing anything to slow down the charge."Fuhrer said it will be interesting this fall when large football audiences return to broadcast TV to see whether those networks will spend a great deal of time promoting their own shows.
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