US senators just gave Google a grilling over its ad dominance – and gave us a glimpse at what an upcoming antitrust lawsuit might hold
US senators grilled Google on Tuesday over its dominance in the digital advertising market.
Senators from both sides of the aisle gave us a few hints on Tuesday as they drilled into Google's advertising business – a central focus of both the Justice Department's investigation and a parallel investigation being run by a group of state attorneys general. Despite some theatrics around accusations of Google's political bias, senators were able to quiz Harrison on the company's bewilderingly complex advertising stack — chiefly, how Google controls both the demand side and the publisher side , and whether this has allowed Google to abuse its dominant position.
It was a further hint that a case against Google could focus on how the company" bundles" its ad tech tools together.that the Justice Department and state attorneys general had been questioning Google ad rivals over how Google uses discounts and other incentives to keep advertisers and publishers using its ad products, effectively "tying" them together.
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