American importers have been stockpiling the popular Italian bubbly Prosecco as a hedge against the possible impact of tariffs threatened by President Donald Trump.
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An expert wine tester shakes a glass of Prosecco during a wine testing at the Case Paolin farm, in Volpago del Montello, Italy, Monday, Oct. 15, 2018. Italian wines were not hit by tariffs during the first Trump presidency, and no tariffs have been announced to date against European partners. Still, Prosecco importers and distributors are taking precautionary measures to protect the market.
The first signs of market concern showed up even before Trump was elected, with Prosecco shipments to the United States increasing 17% in the first 10 months of 2024. That compares with more modest single-digit increases to the next two markets, Britain and Germany, and far outpacing U.S. consumption which rose just 0.6% in the period.
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