US firm plans to roll out 'Uber of tractors' for African farmers.
Deere’s annual revenue of about R609-billion is dominated by the Americas and Europe. It doesn’t break out numbers for Africa, but combined revenue from Africa, Asia, Australia, New Zealand and the Middle East was R59-billion last year.
One of the biggest barriers to mechanisation is finance; though agriculture accounts for around a quarter of Africa’s economic output and some 70% of jobs, banks often view farmers as high-risk because of the lack of credit histories. Deere said the data from the Hello Tractor platform shows how often equipment is in use, how much land it’s working, and whether it’s tilling, planting or harvesting. That information can be used to create financial statements, it added.
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