US consumer appetite for flagship devices will likely decline - Business Insider

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US consumer appetite for flagship devices will likely decline - Business Insider
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US flagship smartphone sales will likely see a decline, as consumers look to cut back on non-essential spending

US consumers share this trepidation, as many look to cut back on non-essential spending to weather the economic downturn provoked by the pandemic. Half of US respondents report spending less on non-essentials during the coronavirus pandemic, according to the Business Insider Intelligence Coronavirus Consumer Survey.

Furthermore, 89% of the group that's already spending less anticipates it will take longer than one month before their spending on non-necessities returns to normal. In the weeks since this survey was conducted, US unemployment figures haveWe therefore expect US flagship smartphone sales will likewise see a decline, exacerbated by restricted retail channels.

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