An audit found the US Army wasted $36 million on marketing in one year. Here's how its new leaders plan to ensure a return on taxpayers' money.
The Army's new marketing leads — assistant secretary for manpower and reserve affairs E. Casey Wardynski and enterprise marketing chief Brigadier General Alex Fink — told Business Insider how they plan to ensure a greater return on that investment by holding themselves to the same standards as any other major advertiser.The audit led to a complete overhaul of the Army's marketing operations.
The audit also faulted Army employees for failing to enter data -- into what it calls its enterprise marketing management system -- that tracks campaign results or submitting incorrect numbers.to develop software for managing recruitment and retention, and the Army eventually hopes to combine the two systems.As part of its 2019 defense spending bill, Congress withheld 50% of the Army's marketing budget pending a report on the audit by then-Secretary of the Army Mark T.
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