US adults are spending less time on Twitter since Elon Musk took over
We’re starting to get a clearer picture of how Elon Musk’s takeover of Twitter has changed the platform. According tofrom Pew Research, a “majority” of US Twitter users have “taken a break” from the platform over the last year, and many of the site’s “most active” users are tweeting less often than they used to.
“Six-in-ten Americans who have used Twitter in the past 12 months say they have taken a break from the platform for a period of several weeks or more during that span,” Pew writes in a report based on a survey of 10,701 Twitter users. In a, Pew also studied the “actual behavior” of 1,002 of Twitter’s “most active” users and found “a noticeable posting decline in the months after” Musk’s acquisition.
Together, these stats suggest that engagement on Twitter has declined since Musk’s takeover, at least among formerly active users. That’s particularly notable because, as Pew notes, the vast majority of Twitter usersAt the same time, it seems many of Twitter’s most active users haven’t given up on the platform entirely. According to Pew, only 25 percent of “highly active” users said they are “not very or not at all likely to be on Twitter a year from now.
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