URC bags 2 awards from HK's top supermarket chain

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URC bags 2 awards from HK's top supermarket chain
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Universal Robina Corporation (URC) reported that its subsidiary in Hong Kong was given two awards in an annual event honoring the partner brands of Park ‘n Shop, Hong Kong’s leading supermarket chain.

In a statement, the firm said URC Hong Kong won the Outstanding Advancement Brand Award for its Jack ‘n Jill-branded Potato Chips, Roller Coaster and Beef Crunchies that helped Park ‘n Shop chalk up a 32 percent business growth.

The company also received the Exclusive Product Collaboration Award for its close coordination with Park ‘n Shop since 2020 to develop custom-made flavors of Potato Chips under the Jack ‘n Jill brand. URC Hong Kong was recognized during the Park ‘n Shop Super Brands Awards at the Kerry Hotel, an annual event that honors big achievements of Park ‘n Shop’s partner brands.

She added that, “the positive response of consumers to our custom-made products inspire us to continue developing high-quality and innovative offerings that cater to the tastes and preferences of the Hong Kong market.”

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manilabulletin /  🏆 25. in PH

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