Mercedes-Benz is dividing its lineup into three tiers—Entry Luxury, Core Luxury, and Top-End Luxury—and putting greater focus on the latter.
The automaker has focused on building up its entry-level compact lineup in recent years, but that will change under a new strategy that aims to make Mercedes"the world's most valuable luxury car brand," according to a company press release.
Mercedes is dividing its lineup into three categories—Top-End Luxury, Core Luxury, and Entry Luxury—with greater focus on the high-dollar, high-profit-margin Top-End models. That category includes all Maybach and Mercedes-AMG models, as well as the S-Class, G-Class, GLS-Class, electric EQS and EQS SUV, and limited editions.Growing the Maybach lineup is part of the plan, which is where the Maybach SL-Class comes into play. Mercedes didn't say when this model will arrive, show what it will look like, or reveal its features, but the automaker noted that the Maybach EQS SUV is scheduled to launch next year. Expect that electric SUV to take cues from last year'sOther high-end Mercedes models will go electric as well. The automaker will unveil a Vision AMG electric sports car concept, and anMercedes also wants more limited-edition models and collaborations, similar to its work with the late fashion designer
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