Serena Williams on her travel obsession and her latest side hustle
As she walks through her jewelry line, which was designed in collaboration with global diamond manufacturer K.P. Sanghvi and features lots of hearts, she talks about her inspirations. “On the court, I’ve always worn hearts—from the moment I started until today. I just have this obsession with wearing a heart when I perform,” says Williams. “So I wanted to build a collection and start with that.
Williams says that her jewelry line was also inspired by strong and powerful women around the world. “I love meeting and seeing women in Paris—how they dress and how they approach style—versus women in London and how they approach style and even the choices they make in restaurants,” says Williams. “I love observing all of that and being conscious of how women dress and what they’re wearing, either on their neck or on their body.
The collection of 70 core pieces ranges in price from $299 to $10,000. There are ID necklaces and ID bracelets that spell out words like “great” and “winner.” There are diamond-encrusted tennis bracelets . And in keeping with that trademark Serena Williams spirit, the earrings are totally empowered, with designs ranging from lightning bolts to the word “se-xy” . The messaging is very Serena Williams, too.
Scattered across everything: diamonds and more diamonds—ethically sourced and conflict-free, of course. “Diamonds are always a good travel companion,” reads the description for the Attitude Earrings. Indeed, travel has played a large part in the jewelry line—and in her life. “If you can’t tell, I love Paris in this collection,” says Williams, who has a deep connection with the city,
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