Founder Sharon Chuter is calling for beauty brands to release public reports stating their percentage of black employees, as well as their number of black employees holding a leadership role.
but explained:"Whereas we appreciate the support, be conscious that to piggy back off of a trending hashtag when you have been and continue to be a part of the problem is once again appropriating and exploiting the black community." Her call to action also calls for consumers to participate in silent protest by abstaining from purchasing products with these brands until their statistics have been released.
The"Pull Up for Change" campaign was created to promote real change within corporate companies, and not just in the form of a social media post or a monetary donation."The corporations are the gate keepers of mass participation and they have failed the black community, woefully," said Chuter. This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.
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