'I couldn’t accept the lack of diversity and inclusivity in beauty. More than that, I couldn’t accept that brands were starting to move into that space but it was from a place of tokenism. And I know this because I worked within those brands.'
went viral. But what sets Uoma's foundation apart is that its formula goes beyond the actual shade range. Instead, the 51 available shades are divided into color families, and each family's formula is customized to meet individual skin needs.
Here, Chuter shares how she got her start in the beauty industry, why every product in every category needs to be made with a focus on diversity, the importance of listening to her gut, and more.I used to be a singer and got into beauty almost by accident. Long story short, I ended up bringing Revlon to Nigeria when I was only 17. At the time I was curious why we didn’t have the major beauty brands that were in the United States.
I couldn’t accept the lack of diversity and inclusivity in beauty. More than that, I couldn’t accept that brands were starting to move into that space but it was from a place of tokenism. And I know this because I worked within those brands. I wanted to come out and really show what inclusivity means to me, which is allowing people to be their true authentic selves and have a seat at the table.
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