More than 18 million tuned in to Caitlin Clark's final college game this week – the most-watched basketball game of any kind in the US since 2019, even besting the NBA
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Clark is expected to go first overall in the WNBA Draft to the Indiana Fever after more than 18 million tuned in to her final college game this week, where South Carolina stayed undefeated to deny her Iowa team the NCAA title. “We haven’t seen a player drive ticket sales like this, we haven’t seen a player drive ratings like this… In terms of attention, we’ve never, ever, ever seen anything like this.”
“As much as Caitlin is propelling women’s basketball, women’s basketball is also propelling Caitlin because it’s having a moment,” said La Quita Frederick, the faculty director of Sports Industry Management at Georgetown University.
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