University of Wyoming Bought a Super Bowl Ad Highlighting Josh Allen’s MVP Season

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University of Wyoming Bought a Super Bowl Ad Highlighting Josh Allen’s MVP Season
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MVPs are built at the University of Wyoming.

Super Bowl Sunday is a high stakes showdown between the best in the world as they go head-to-head in their highly specialized craft—and that’s just the commercials. There’s

In between plays of the Philadelphia Eagles and Kansas City Chiefs, brands will do their best to pull off anin the collective American psyche to get us all to buy more Doritos, Budweiser and, for some reason, cryptocurrency.Take this spot from the University of Wyoming, whichwhile encouraging students to enroll with the Cowboys.

The ad will be regional rather than national, airing in Wyoming, neighboring states and select markets across the country during Fox’s broadcast of the big game.said UW's associate vice president for marketing and communications Chad Baldwin in a statement . "We are delighted to celebrate Josh's success, honor his unshakeable determination and highlight his inextricable connection with his alma mater in this video ad."

Allen is the first Wyoming player to go on to win NFL MVP. Maybe the second will be watching this ad on Sunday.

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