Tennessee athletics will raise season ticket prices across all its sports by 10%.
The school said it is implementing the "talent fee" to prepare for the proposed revenue sharing model that Tennessee believes could happen as soon as July 1, 2025.
Nico Iamaleava #8 of the Tennessee Volunteers warms up prior to the Duke's Mayo Classic against the NC State Wolfpack at Bank of America Stadium on September 07, 2024 in Charlotte, North Carolina.The University of Tennessee is raising its season ticket prices by 10% across all its sports to prepare for athletes to start to get a cut of the school's sports revenue, according to an email sent to football season ticket holders on Tuesday.
Athletic departments have been gearing up for revenue sharing after a proposed settlement involving three cases the NCAA is named in. A judge has yet to approve the settlement, and expressedthis month over some of the terms, but Tennessee believes it could it go into effect as soon as July 1, according to the email.
"As the collegiate model changes, we have to remain flexible," Tennessee Athletic Director Danny White said in a video included in the email. "We have to continue leading the way. That connection between resource and competitiveness has never been tighter, only now we have the ability to share these resources with our student-athletes."
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