Universal Music Group has partnered with Authentic Brands Group on a strategic initiative to acquire and actively manage artist brands.
The two companies will work together to exploit opportunities in merchandise, memorabilia, licensing and more.
Universal Music Group has partnered with Authentic Brands Group – a global brand owner, marketing and entertainment company – on a strategic initiative to acquire and actively manage artist brands, it was announced today. Under the deal, UMG and ABG will work with artists, their representatives and legal heirs to leverage artists’ names and likenesses in pursuit of merchandise, memorabilia, licensing, brand experiences and media and entertainment opportunities worldwide in an effort to expand their legacies and tap new revenue streams.
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