Universal Music Group’s China division on Thursday announced the launch of “Magic Muses,” its first local label in over a decade. It will be focused solely on soundtracks and scores, seeking to wor…
It will be focused solely on soundtracks and scores, seeking to work with local artists and composers to create tracks for Chinese film and TV projects.
Garand Wu, managing director of Universal Music Greater China , said this presented a “great opportunity.” UMGC chairman and CEO Sunny Chang said the label’s launch “shows UMG’s strategic commitment to helping further raise awareness of Chinese music, culture and creativity globally.” Magic Muses’ first project will be the “main melody” film “My People, My Homeland,” which is set to premiere on Oct. 1, China’s National Day holiday. As a patriotic film, it will be essentially guaranteed a large box office.
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