UnitedMasters' Anycia, BigXThaPlug, Ekkstacy and FloyyMenor tell their experiences going independent with UM's resources and more.
Steve Stoute holds his black hat to the camera, ensuring the words written on it are visible: “The future is independence,” a slogan that predicts where the music industry is headed in the coming years.in October, the UnitedMasters CEO looks back at launching the music distribution company in 2017. To Stoute, the word “independent” in the music business meant the major labels were a priority and everything else was a lower hierarchy.
“I’m a strong believer in what is meant for me will be for me,” Anycia says. “So throughout my life, I’m not against trying. I’m a ‘You got to try it before you say you don’t like it’ type of person. I never really got a problem with cutting off things that I felt weren’t for me that I wasn’t happy doing.”
“I turned him down a couple of times,” BigX says. “He was the main person constantly in my ear about the music stuff. When it got to a point where I had nothing left and I had to do something, he came by with that something.” BigX compared UnitedMasters to signing with a junior college, soaking in the knowledge they taught him about the music industry and better preparing him for the next level. Through signing with them, he benefited from the increased visibility and synch licensing deals, with his songs appearing on soundtracks for movies like“I just knew I couldn’t sign with no major, that’s like going to a D1,” he says. “If I went to a major, I wouldn’t be where I am now.
Ekkstacy struck viral gold when he uploaded “I Walk This Earth All By Myself” on SoundCloud. After his manager Andrew Mishko suggested he take it down, the song blew up again when he signed with UnitedMasters in 2022. “It went up on SoundCloud a bit, then it went up on Spotify and then it went super up on TikTok, and then it went even stupider on Instagram Reels,” he says. “It blew up four times. It’s a weird song for me.
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