United Airlines announced the launch of Kinective Media – a media network that creates personalized advertising for passengers on flights.
United Airlines has announced the launch of Kinective Media – a media network that uses insights from travel behaviors to create personalized and real-time advertising.This means the airline will now display targeted ads on seat-back screens for passengers during flights.While ads are nothing new to passengers when they watch in-flight films and television shows, the ads will now be based on individual travelers' preferences and information.
All customers also have the option to opt out of the targeted advertising at any time.RELATED: Instagram testing 'unskippable' ads feature that you can't scroll pastUnited has nearly 100,000 seat-back screens across its fleet, with plans to grow these numbers as the airline takes delivery of new airplanes and retrofits existing aircraft as part of its United Next plan. They said there is the potential for 3.5 hours of attention per traveler, based on an average flight time.
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