Uniqlo's sister brand GU and Rokh capsule will be available online and at GU N.Y.'s SoHo store, in addition to GU stores in Asia.
Primarily centered in Japan and other parts of Asia, GU seeks to attract more Stateside sales from its 10,225-square-foot store at 578 Broadway, as reported.The collaboration with Rokh, which was founded in 2016, looks to offer customers an easy-to-wear assortment of practical on-trend items with affordable prices. Prices range from $24.99 to $99.99.
The Rokh collection features 22 items, each offering versatility and ability to mix and match according to one’s individual style. Key pieces include a quilted jacket, which can be worn like a cape by unzipping the sleeves and letting the arms extend freely, and a two-piece coat, which is designed for flexibility. It can be worn as a long gilet without the top jacket for early fall or can be combined for a full-length coat during colder months.
Currently based in London, Hwang’s collections are shown in Paris. Last spring, he collaborated with H&M on a 58-piece collection filled with Rokh classics such as the double trenchcoat. “The inspiration behind this collection comes directly from our customers,” said Hwang. “We aimed to create clothing that aligns with their desires and is easy for everyone to wear. My first visit to a GU store revealed a vibrant, enjoyable atmosphere with the freedom to coordinate various items. This inspired me to develop a collection that seamlessly integrates with GU’s existing lineup.
He added, “In three words, I would describe this collection as youthful, fun and humorous. I always consider the wearer when designing my pieces, and I believe this collection will appeal to anyone with a youthful spirit, regardless of age. It offers numerous stying possibilities and showcases the joy of dressing up, which is a core value for both Rokh and GU. By providing versatile outfit options we hope to enhance the pleasure of fashion for our customers.
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