Hindustan Unilever is dropping 'Fair' from the name of its Fair & Lovely cream, saying it is 'committed to celebrating all skin tones.'
– which reportedly raked in some $500 million in revenue from the product in India last year – said it would stop using the word"Fair" in the name as the brand was"committed to celebrating all skin tones."
India's obsession with fair skin is deeply entrenched, with lighter tones assumed to reflect higher social class within the country's complex caste hierarchy. "We are making our skin care portfolio more inclusive and want to lead the celebration of a more diverse portrayal of beauty," Sanjiv Mehta, head of Hindustan Unilever, said in a statement.
Several companies – including French cosmetics giant L'Oreal – have been criticized recently for skin-lightening products after the global rise of the
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