Unilever is one of the biggest consumer companies to get in on the CBD craze. Wall Street analysts expect the market to explode to $16 billion by 2025.
The deodorants containing hemp, or cannabis sativa oil, are expected to hit stores in September, starting with Target and then rolling out to other retailers. The CBD-infused deodorants will follow shortly after, in both brick-and-mortar stores and online, Michael Cammarata, Schmidt's Naturals co-founder and CEO told Business Insider in an interview.
CBD, or cannabidiol, is a non-psychoactive component of the cannabis plant that's linked to a range of health benefits. The ingredient has shown up in products from face masks and lotions to cupcakes and infused lattes, though the rules guiding the brand-new industry are far from clear. To Cammarata, having the legal backing of a corporation like Unilever was crucial in figuring out how to market CBD products while staying onside of the shifting regulations.
out of 20 popular California CBD products, only three actually contained as much CBD as the label indicated"Getting the highest quality CBD has probably been the longest part of this journey," said Cammarata. Part of the challenge is with adapting the CBD supply chain to work with certain retailers to ensure that no federal or state laws are broken.
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