The new head of Unilever in cotedivoire has his work cut out. Will Arona Diop help the Ivorian subsidiary turn a profit this year?
Since 2018, Unilever Côte d’Ivoire’s turnover has been steadily declining. Unilever
With low barriers to entry, the Anglo-Dutch consumer giant is struggling to compete with local and international competitors in the region.for Calvé mayonnaise, Omo washing powder, and Signal toothpaste – is rife with pitfalls. The group’s Ivorian subsidiary, its stronghold in the Francophone zone and its base for supplying other countries in the West African Economic and Monetary Union , is back in the black.
For 2022, Unilever Côte d’Ivoire ’s turnover was down by 21% year-on-year to CFA francs 36.1bn , with a net loss of 6.3bn CFA francs , according to the provisional activity report recently made public.“The turnover was strongly impacted by the exit of tea activity and by the disruption of export markets, with the embargo on Mali and the tightening of regulations on triangular trade in the sub-region imposed by the BCEAO,” the subsidiary stated in its report.
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