About 800 pubs are either using “dynamic pricing” or will do so in the future to help cope with higher costs for staffing and licensing requirements.
A pint of beer might cost more during peak hours at some pubs owned by Britain’s largest pub company, which has in recent weeks adopted surge pricing.
In July, the average price for a pint of draft lager was £4.31 , up from £4 a year earlier, according to Britain’s Office for National Statistics. Pete Favelle, an IT consultant in Abergavenny, Wales, said that surcharges made sense for products that had limited availability, like flights or hotels, but that charging extra for pints at certain hours was “just a grab for cash.”He said he hoped the policy would fall flat because of the difficulty in implementing it. “Their poor front-of-house staff have to explain to enraged customers that, actually, their next pint now costs an extra quid because it’s got a bit busy,” he said.
“It’s particularly bad because riders hate it with a fiery passion,” Risher said. “And so we’re really trying to get rid of it.”
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