A study found that 94% of consumers are likely to be loyal to a brand that offers complete transparency
found that 94% of consumers are likely to be loyal to a brand that offers complete transparency. Furthermore, 73% of consumers say they would be willing to pay more for a product from such a brand., a resource for marketing information and data. It tracks trends related to all things – as the name implies – marketing. It recently shared an infographic illustrating “What Best Describes Unethical Marketing.” The information came from a survey of 400 marketers in the U.S.
I recently checked out of a hotel and was surprised by the daily “resort fee” that was on the bill. I wasn’t informed about this when I checked in. Maybe I missed it in the “fine print” when I made my reservation. They said the resort fee included free use of the internet and access to the gym. I’ve stayed in much more reasonably priced hotels that didn’t charge a “resort fee” for those amenities.
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