A new UNESCO survey found that 62% of digital content creators do not use basic fact-checking practices, causing concern when considering that 1 in 5 Americans rely on 'news influencers' online for their news sources.
A new survey from UNESCO found that 62% of digital content creators don’t use basic fact-checking practices — which is particularly unsettling when you consider recent data showing that 1 in 5 Americans get their news from “news influencers” online. The “Behind the Screens” survey, conducted by the U.N.’s educational and cultural agency with help from Bowling Green State University, was conducted in eight languages and received responses from 500 influencers from 45 countries.
” And the survey found that nearly 42% “use the number of likes and views of the online content as the primary factor to determine online source credibility.” The survey defined digital content creators as individuals who “regularly post content online for public consumption and have more than 1,000 followers,” which meets the threshold for so-called nano influencers: people who may not have massive followings, but are nonetheless part of the online marketing ecosystem.
UNESCO Digital Content Creators Fact-Checking Practices News Influencers Online Credibility
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