Subtle smoke of shadow, anyone?
, which leans on bratty, smudgy and unapologetically heavy liners grounding eye makeup looks and adding edge. It's pretty much the antithesis to the “clean girl” movement that divided the internet before it with barely-there makeup, a tap of lip balm and minimal mascara.
The grungey aesthetic has been building for a while now, but there's no denying that Jenna Ortega's Wednesday, and the looks she's served up in her press tour since, has helped to catapult the aesthetic on TikTok and sign it off as one of most popular beauty trends of 2023. So, if you want in, you could always dig your old kohl pencil out the back of the drawer (or
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