Smucker is remedying a production shortfall with a new factory and a third in coming years.
Few meals are as easy or cost-effective to slap together as a peanut butter and jelly sandwich. Nonetheless, JM Smucker Co. is reaping the rewards of shaving a few seconds off the process.
“We have done virtually no marketing on Uncrustables,” he said. That’s because “until recently, we could not make enough.” Smucker is remedying the production shortfall with a new factory, and a third will begin operating in the coming years. It expects the business to soon reach a billion dollars in annual revenue.
Uncrustables sales were about $650 million in the fiscal year ended April 30, from $511 million the previous year. That’s in spite of a price tag that is significantly higher than a regular, homemade sandwich and higher rates of inflation that have caused consumers to cut back on purchases. Smucker said Uncrustables’ popularity is due to its convenience and lack of mess.
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