The best beauty trends from Cosmoprof Miami, including K-Beauty, LED devices and fun fragrance formats.
The event attracted about 19,000 attendees from 115 different countries — largely on track with last year — and a slew of new exhibitors. The number of fragrance brands, for example, doubled, while the number of skin care and makeup brands were each up by about 25 percent.
Industry hurdles he noted include stagnating product innovation, intense competition driven by aggressive discounting to capture Amazon’s customer base and pressing need for substantial investment and funding to sustain growth. In terms of Ulta’s entry into Mexico, Philips was looking for an array of global innovation, noting that the retailer is on track for a third-quarter opening and that Huguette Cervantes, previously the head of beauty at El Palacio di Hierro, has been named CEO of the business there. “This is a sophisticated consumer that loves international brands,” she said, citing Doré, the French pharmacy inspired skin care brand started by Garance Doré as an example.
Founded by former attorney Sally Gardocki, the brand, which won three CosmoTrend awards, features eye-catching devices like an undereye red-light mask shaped like a shooting star. Rosenblatt gave a nod to K-beauty brands with a focus on ingredients and value, such as Some By Mi. Most items in the brand’s lineup are under $20.
Innovations in hair and tools caught the attention of Lisa Green, VP, DMM for JCPenney Beauty & Salon. “We had an amazing meeting with BaByliss,” she said of the hair tool company. “We met with their two women engineers who designed and engineered a new multi-unit tool they are launching. I love the fact that their product developers are both young women who use the product and thought of every detail they wanted in a tool.
Natural deodorant continues to be a trend with elevated formulas for full-body use and cool packaging you want to show off on your bathroom counter, according to the team from C.O. Bigelow.
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