Ulta Beauty and Mini Brands have teamed to launch a collection of toy beauty product minis by brands like E.l.f. Beauty, Tarte Cosmetics, Ouai and more.
The retailer has joined forces with Mini Brands to develop a collection of more than 68 toy replicas of full-size products by brands such as
“Our Mini Brands community has been asking for this collaboration for years,” said Corey Roman, chief marketing officer of Zuru Toys, the maker of Mini Brands, adding that she has, “every expectation that it will be a hit.”Reality TV Villains NeNe Leakes, Pauly D and More Front NYX Professional Makeup's SFX Line Just in Time for Halloween
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