Despite the retail apocalypse narrative many brick-and-mortar dominant retailers are not only surviving they are thriving. So what explains the widening gap between retail's winner and losers?
it turns out quite a few major retailers keep cruising along despite being heavily invested in physical stores.
So amidst all the doom and gloom, what exactly is going on here? We know that the pockets of strength in brick-and-mortar dominant retail are not isolated to the beauty category. In fact, the majority of the 2,400 new storesfor the United States this year are in other sectors. So at one level many of the doomsayer pundits simply have their facts wrong. Physical retail continues to grow. Malls aren't all going away. Thousands of brick-and-mortar stores will open for years to come.
As we should know by now, talking about averages and making sweeping statements about entire industries is, at best, misleading and often next to useless. While physical retail is growing far more slowly than online shopping, that does not automatically spell doom for brands that are deeply invested in actual stores as Ulta, Sephora and dozens of others continue to prove. So what allows these brands to thrive?1.
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