As the Russian invasion of Ukraine continues to ravage its infrastructure and more than 5 million people have fled the country, brands are pitching in with relief efforts.
Meanwhile, the Gunia Project is going forward with its first collection since the Russian invasion in March. The brand specializes in ceramics, accessories, jewelry, head scarves and bandanas that play up Ukrainian heritage. Some employees have relocated to western Ukraine and continue to do business from there, mailing international orders from a local post office.
In addition, the company is selling $30 yellow and blue bird-shaped candles, with all of the profits earmarked for the Ukrainian army and animal shelters. Online shoppers have been notified that the company cannot guarantee they will receive the birds, due to the war. “But hope that you will choose to support Ukraine anyway. All of the birds ordered within this project will be produced and shipped after the war.
Expeditious time management and prioritizing what’s really important versus what’s not are key, Varetsa said. Being resourceful “is the only way we can defeat our enemy and build a better future for our team and our life’s work that we adore,” she said.
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